Wrap 'n Fire
2026
Stone-fired cooking

Overview
We set out to create a brand that reflected their commitment to quality ingredients, handcrafted bread, and traditional stone-fired cooking. Rather than following trends or gimmicky food branding, the goal was to establish a timeless, elevated identity rooted in craftsmanship and authenticity. The logo embraces this philosophy through hand-drawn forms, organic textures, and intentional imperfections, reflecting the unique character of food made by hand, where no two creations are ever exactly alike.








